Services
Google Ads for B2B
Capture High-Value B2B Leads the Moment They Start Looking
We help B2B distributors turn Google Ads into real enquiries, real conversations, and measurable ROI. Not by optimising campaigns in isolation, but by fixing everything that breaks conversion after the click.
Trusted by 200+ clients
HOW GOOGLE ADS WORK
The Fastest Way to the Decision Maker.
In B2B, timing matters. SEO builds long-term visibility, but it takes time. Google Ads captures demand the moment buyers start searching.
Skip the waiting game
Intent-Based Targeting
Dominate the Page
THE BUDGET
How Much Should You Spend?
The honest answer: It’s not about spending "more," it’s about spending "enough to learn."
Phase 1: Validate Real Buying Intent
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We identify which keywords and products show commercial intent, not just interest.
Starting from ~$500/month
Phase 2: Remove Conversion Friction
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Once we know what converts, we cut what doesn’t. Your budget stays efficient while lead quality improves.
Based on performance
Phase 3: Scale What Actually Generates ROI
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We only increase budget when the ROI is proven. You scale based on profit, not guesses.
Increased only once ROI is clear
THE FRAMEWORK
Google Ads Ad Copy Framework
A structured system to ensure every Google Ads campaign delivers the right message to the right audience at the right moment. By aligning keyword intent, value messaging, proof signals, and clear next steps, we craft ads that improve relevance, strengthen quality scores, and turn attention into measurable demand.
15 HEADLINES
4 DESCRIPTION
15 HEADLINES
4KW - FOCUSED
- Purpose::Drive relevance & quality score
- Example:“Project Management Software”
“Visual Collaboration Tool”
2 TRUST / PROOF
- Purpose::Build creadibility
- Example:“Trusted by 2M+ Professionals”
“Rated 4.8/5 on Capterra”
2 QUESTIONS
- Purpose::Mirror user intent
- Example:“Need A Visual Tool?”
“Tired of Messy Planning?”
3 BENEFITS
- Purpose::Show value
- Example:“Get Projects Done 30% Faster”
“Simplify Remote Collaboration”
2 FEATURES
- Purpose::Highlight key product functionality
- Example:“Infinite Canvas Whiteboard”
“Built-In Task Management”
2 CTA
- Purpose::Encourage next step
- Example:“Book A Demo”
“Get Your Free Trial”
4 DESCRIPTION
1 VALUE PROP
- Purpose::Highlight your main benefit or “why choose us”
- Example:“Plan, manage & collaborate - all in one workspace designed for fast moving teams.”
1 TRUST / PROOF
- Purpose::credibility
- Example:“Join over 2M+ users who trust our platform to simplify project planning and execution”
1 VALUE PROP
- Purpose::Showcase key functionality users care about
- Example:“Use built-in task tracking, templates, and visual boards to manage any workflow”
1 KW ORIENTED
- Purpose::Relevance and quality score
- Example:“Project management software for growing agencies. Manage internal & external projects”
SUCCESS STORY
When Google Ads Wasn’t the Real Bottleneck
We worked with a B2B distributor managing Google Ads across multiple products.
Traffic was coming in, but results were inconsistent. Instead of immediately adjusting bids or increasing budget, we stepped back and looked at the full conversion path.
Turning Search Intent Into Qualified B2B Demand
Digital Akurasi is a B2B distributor supplying industrial measurement and inspection equipment across multiple product categories.They rely on Google Ads to capture high-intent search demand from engineers and procurement teams.
As competition increased, performance became harder to control. Costs rose, lead quality varied significantly between products, and it was unclear which campaigns were actually contributing to real pipeline.
Ferro Chandra
Google Ads used to feel expensive and unpredictable. After restructuring around intent and qualification, our ads started driving real pipeline, not just clicks. The quality of product demos improved dramatically.
See Where Demand Breaks Down in Your Market
We’ll review your organic demand gaps and competitive positioning.
