Services

Google Ads for B2B

Capture High-Value B2B Leads the Moment They Start Looking

Capture High-Value B2B Leads the Moment They Start Looking

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Trusted by 200+ clients

HOW GOOGLE ADS WORK

The Fastest Way to the Decision Maker.

In B2B, timing is everything. SEO builds your foundation, but it takes months. Google Ads turns the lights on immediately.

Skip the waiting game

Launch campaigns in days, not months.

Intent-Based Targeting

Only pay when someone is actually looking for your solution.

Dominate the Page

Ensure your brand is the first thing they see, above the fold.

THE BUDGET

How Much Should You Spend?

The honest answer: It’s not about spending "more," it’s about spending "enough to learn."

Create Awareness

(Month 1-2)
Goal
Rec.


Budget
:
:


:
Data Gathering & Testing.
We don't guess. We reverse-engineer your budget based on your average CPC (Cost Per Click) in your industry.
Starting from $500/month

Phase 2: The Optimization

(Month 2-4)
Goal
Rec.


Budget
:
:


:
Lowering CPL (Cost Per Lead).
Once we know which keywords convert, we cut the waste. Your budget stays the same, but your lead volume increases.
Based on performance

Phase 3: The Scale

(Month 5+)
Goal
Rec.


Budget
:
:


:
Phase 3: The Scale (Month 5+)
We only increase budget when the ROI is proven. You scale based on profit, not guesses.
Increased only once ROI is clear

THE FRAMEWORK

Google Ads Ad Copy Framework

A structured system to ensure every Google Ads campaign delivers the right message to the right audience at the right moment. By aligning keyword intent, value messaging, proof signals, and clear next steps, we craft ads that improve relevance, strengthen quality scores, and turn attention into measurable demand.

15 HEADLINES

4 DESCRIPTION

15 HEADLINES

4KW - FOCUSED

  • Purpose:
    :
    Drive relevance & quality score
  • Example
    :
    “Project Management Software”

    “Visual Collaboration Tool”

2 TRUST / PROOF

  • Purpose:
    :
    Build creadibility
  • Example
    :
    “Trusted by 2M+ Professionals”

    “Rated 4.8/5 on Capterra”

2 QUESTIONS

  • Purpose:
    :
    Mirror user intent
  • Example
    :
    “Need A Visual Tool?”

    “Tired of Messy Planning?”

3 BENEFITS

  • Purpose:
    :
    Show value
  • Example
    :
    “Get Projects Done 30% Faster”

    “Simplify Remote Collaboration”

2 FEATURES

  • Purpose:
    :
    Highlight key product functionality
  • Example
    :
    “Infinite Canvas Whiteboard”

    “Built-In Task Management”

2 CTA

  • Purpose:
    :
    Encourage next step
  • Example
    :
    “Book A Demo”
    
“Get Your Free Trial”

4 DESCRIPTION

1 VALUE PROP

  • Purpose:
    :
    Highlight your main benefit or “why choose us”
  • Example
    :
    “Plan, manage & collaborate - all in one workspace designed for fast moving teams.”

1 TRUST / PROOF

  • Purpose:
    :
    credibility
  • Example
    :
    “Join over 2M+ users who trust our platform to simplify project planning and execution”

1 VALUE PROP

  • Purpose:
    :
    Showcase key functionality users care about
  • Example
    :
    “Use built-in task tracking, templates, and visual boards to manage any workflow”

1 KW ORIENTED

  • Purpose:
    :
    Relevance and quality score
  • Example
    :
    “Project management software for growing agencies. Manage internal & external projects”

CASE STUDY

How B2B Companies Capture High-Intent Demand With Google Ads

From low awareness to inconsistent inbound, discover how our strategy turns complex growth problems into measurable business results.

Ops Labs SEO-Optimized & Google Ads Focused

Ops Labs They rely on Google Ads to capture high-intent buyers searching for workflow automation and process optimization solutions, but faced challenges with rising costs, competitive keywords, and inconsistent lead quality.

Read Full Case Study
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$420

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$260

Cost per Qualified Lead (CPL)

11%

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29%

Lead-to-Demo Conversion Rate

Alexander Zwiese

Marketing Director — Ops Labs

“Google Ads used to feel expensive and unpredictable. After restructuring around intent and qualification, our ads started driving real pipeline — not just clicks. The quality of demos improved dramatically”